Experts leave the next move choices to their competitors.
Deep competitor analysis is old-school; mountains of inconclusive data is poison to unique ideas. Reactionary responses to what the other team is doing is Not Expert.
Experts are not followers. We are proactive; we trust our own abilities and choices. We don’t jeopardize our decisions by basing them on the actions of others or second-guessing other people’s strategies. Pursuing a dream is risky and everyone has an opinion. Experts cut out unnecessary influences and trust their own minds.
This doesn’t mean cutting out knowledge of the developments in the industry. Knowing what is going on is part of the game but, in the short term, outside changes shouldn’t lead to a reactionary response or a sudden change in tactics.
Experts have a vision; we mindfully develop and tweak our processes to fit our goals, allowing for contingencies and taking into account the volatility of the market. Doing this allows us to predict important developments and be ahead of the pack, creating our unique strategies, and adapting them to the bigger changes in our industry.
